FINRA's pattern-day-trader rule changed recently, and across the industry, brokers are adjusting their account minimums in response. We've thought carefully about how we want to respond, and our conclusion is: we don't.
Our focus stays where it has been since 1977 — on serious active traders, professional traders, and institutional-style accounts. The kind of clients who came to us because they need locates, routing, execution tools, and real support, not because a low minimum got them in the door.
What we stay focused on
- Locate inventory at 4 AM EST — 13 built-in locate sources, hard-to-borrow shares ready before the bell.
- 20+ routing options — including NYSE ARCA, Cboe EDGX and BATS, IEX, and dark-pool access for traders who care where their order goes.
- DAS Trader Pro — professional execution platform with Level 2, time and sales, hot keys, and advanced order types.
- Live team — 12 hours of support daily, with additional coverage on a best-efforts basis. Real people, direct line.
These aren't features built to win new accounts at the lowest common denominator. They're tools built for traders who already know what they need. That's the audience we've served for almost 50 years, and the audience we're continuing to serve.